SheScores
This project was used to display skills and ideas accumulated throughout projects and classes taken in the College of Design program at Iowa State. Sports apps that give scores, news and other team information are in one of the most popular app categories, with millions of downloads each year. However, these apps often give priority and focus to male-dominated sports like basketball and football, and male athletes in the news. This new app would turn the focus to women’s sports like softball, volleyball, F1 Academy, and women’s hockey. With the same intense, bold aesthetic of other sports apps, this app would welcome in the new emphasis on women in sports.
Final Designs & Details
Promotional Posters
Define — Research & Visual Language
To begin designing the women’s sports app, I needed to research existing apps for things I wanted to include and other things I wanted to make better. Then I could move into low-fidelity frames and mid-fidelity frames before moving onto the final designs and branding.
Similar Apps with Pros & Cons:
CBS Sports App
Pros:
— Clear navigation
— Good filters for sports/teams in scores & articles
Cons:
— Doesn’t include certain sports like softball,
volleyball, F1, etc
— Homepage is very busy & doesn’t show what’s on
the app well
ESPN
Pros:
— Clear navigation
— Shows current game score at the top of the
homepage
— Better sport inclusion than CBS
Cons:
— Scores page is hard to navigate & layout isn’t
intuitive
The Score
Pros:
— Scores & team pages of your favorites are at the
top of the homepage
— Filtering in ‘news’ is easily accessible
Cons:
— Scores page is hard to navigate & layout isn’t
intuitive
Team-specific apps (like Mclaren, Devils, NFL, F1)
Pros:
— Cohesive branding/aesthetic
— NJ Devils score & schedule pages are easy to
navigate
Cons:
— Only includes specific sport/team, not a variety
like CBS or ESPN
